Prototyping an Upskill event with Lowe's.

Prototyping an Upskill event with Lowe's.

Crafting experiences

Applying design principles to human experiences can create new value for organizations. 

EXAMPLE: Upskill: Powered by Lowe's

 Gathering stories about how people choose the clothes they wear.

Gathering stories about how people choose the clothes they wear.

Connecting the dots

Crafting meaningful experiences depends on connecting the dots for users. Meeting users in their environment and learning about their needs, values, and aspirations helps to inform thoughtful research. Designers can then craft experiences that will resonate with them.

EXAMPLE: in&with: Redefining the Stitch Fix User Experience

 Testing the YumMe cooking program with some enthusiastic end users.

Testing the YumMe cooking program with some enthusiastic end users.

Engaging end users

The best way to ensure the success of a design is to prototype it and test it. Following this philosophy, I approach the design of experiences as an exercise in iteration. By putting together low-fidelity early mockups of potential designs and testing them with end users, these designs can be refined and improved on the road to a final solution.

EXAMPLE: YumMe: Teaching Kids to Cook