Meeting user needs
By connecting insights gathered from research with business goals, I have worked to develop new strategies for companies such as Stitch Fix, an online subscription based service that curates fashion selections for women. My team sought to give users the ability to make fashion choices based on more than just their personal style. Users are given the opportunity to express their values during their experience, and have the clothing they receive reflect those values as they relate to environmental, social, and business responsibility.
Long term strategy
Designing successfully and sustainably requires long term thinking. By increasing the scope of a project's timeline, new questions arise that must be answered regarding how design decisions will affect people, resources, and systems. In answering these questions, designs are made more resilient and resonant.
EXAMPLE: This Place: An Empathy Toolkit
Innovating for the future
I have had the opportunity to collaborate with innovative companies such as Lowe's to envision the future of DIY projects. We reached out to end users to discover the needs of future markets and designed strategies for creating experiences that would engage them. By working with Lowe's Upskill team, we were able to get people excited about doing DIY projects together.
EXAMPLE: Upskill: Powered by Lowe's
In 2015, I was fortunate enough to be part of a team of designers working with McDonald's to improve their relationships with their equipment vendors. By engaging the various stakeholders in a workshop with one another, we were able to co-create design solutions with them in line with their individual business goals.
EXAMPLE: McDonald's Corporate Innovation